Keywords Suggestion Tool

i-SeoTools: Search Engine Optimization

Keywords Suggestion Tool


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About Keywords Suggestion Tool

How Does The Keywords Suggestion Tool Work?

This keyword tool was built on a custom database we have compiled over the past five years. We researched data from  Google Search-Based Keyword Tool and looked at more recent data snapshots to new the database and enhance our keyword coverage. Our database contains 30,527,279 keywords representing 16,762,942,253 monthly searches. Our database is primarily composed of English language keywords.

This database was built using data from Google AdWords. Even if you set up an AdWords account and spend significant sums of money with them, they may require you to run your ad campaign for 3 or 4 months straight before they will show reasonably precise data instead of exceptionally broad data ranges.

 

How does Google Suggest work?

When a user enters letters in the Google search bar, the form sends the data to the servers, which anticipate how the query might proceed. Suggestions are defined according to the most frequently used terms with the keyword typed in by the user. This function is based on Ajax technology that allows you to modify the content of the page without having to reload it completely.

google-suggest-suggestions

Google takes all user behavior into account when suggesting search phrases. For example, if "comparative car seat" was frequently entered in the search field, a query that begins with the keyword "car seat" is most likely to be filled with the term "comparative" first.

Several factors can influence the nature of the proposed suggestions:

  • Search frequency: the more a word is typed into Google, the more it will appear in Google Suggest.
  • How often keyword phrases or combinations are searched.
  • User search history: Google can rely on the user's previous searches to display their suggestions, especially if they have signed in with their Google account.
  • Location: Suggestions are adjusted based on the user's geographic location. Some search terms with low global search volume will even show up at the top of the search results page if search engine algorithms give local results more weight.
  • When the search term relates to a fashion effect or a new model, it will also be proposed more often in the results.


However, this powerful tool has some limitations. In fact, Google imposes very strict rules when it comes to pornography, copyright, or the apology of violence. Therefore, not all terms related to these topics appear in the tips. This can sometimes have side effects, especially in somewhat ambiguous terms.

Google Suggest's autocompletion system can also have some negative repercussions, particularly on the privacy of certain public persons. For example, in 2012, the wife of the former German president, Bettina Wulff, sued Google for associating her name with "escort" or "prostitute" in their search suggestions. Unfortunately, this is collateral damage that is difficult to predict because it is totally dependent on Internet user searches.


How useful is Google Suggest for SEO?

Since suggestions are algorithmically determined on the basis of factors such as search volume and popularity, you can use them for your keyword searches and especially define search intent (what is the Internet user typing this keyword?)


Structure the article by determining the user's research intention

Let's say you want to write a blog post about Nutella. Google Suggest can help you find out if users searching for "Nutella" ... are more interested in a recipe, the number of calories, its composition, etc.

Once you've defined your intent, you can continue playing with autocompletion to find other phrases related to the same keyword niche.

In our example, here are the suggested keywords:

google-suggest-intention

The intention behind the word "Nutella" is therefore a recipe and obviously a "homemade Nutella" recipe. Then come the keywords "organic, composition, palm oil". Therefore, your article can be based on a homemade Nutella recipe, with organic food, enriching it semantically with the idea of ??avoiding a too chemical composition and containing palm oil that is bad for your health, etc ... ".

If you have the opportunity, you should consult another tool like Yoda Insights to confirm that these terms have a reasonable amount of research and competition.


Manage your electronic reputation

Google search suggestions are also a good way to check the evolution of your reputation on the web. You can see in a few seconds the suggested keywords based on the name of one of your products or your brand. So if you notice that the suggestions around your brand are often referring to pejorative terms, there is a problem with your subscriber/customer/prospect satisfaction.

Also, in these types of suggestions, there is often a "snowball" effect. The problem with these suggestions is that they can be reinforced: if people see "scammer" next to their name, they are more likely to click on that suggestion and see the results, which in turn increases the search volume of that search. So it's best to keep a close eye on these tips to get the problem under control as quickly as possible.

Conclusion
Google Suggest is, therefore, a tool that is used daily without suspecting its SEO potential. It offers us an enlightened vision of the intention of the Internet user, which today is at the center of SEO content strategies.