Email marketing is the most effective way to sell and promote products online, if you are not already applying this strategy, you should start it today and start building your subscriber list.
Email marketing is similar to having a bank at your disposal, an ATM, to which you are constantly sending a fresh flow of money from sales made through this medium.
This may be quite an exaggerated statement, but very realistic when we look at the income that a well-crafted email marketing campaign can generate for you.
However, many people often confuse e-mail marketing with spam-marketing, which are very different things.
Out there they hear that you can earn a lot of money sending mass emails, and they embark on buying email lists or extracting emails from the Internet.
Unfortunately this does not work, because, for a person to become your client, you have to create bonds of trust and empathy, and with a purchased list it is impossible and it is also illegal.
The money is in the lists, experts say.
Do you want to have a real business? Start building your subscriber list today, that’s the recommendation made by the connoisseurs, the experts who know how powerful this digital marketing strategy is applied to affiliate marketing .
A subscriber list is your most valuable asset and is the foundation of a thriving and successful online business.
It is absolutely possible that you could generate income without having a list, but sadly, you are not building your business and you are only a seller of products.
Including email marketing in your marketing and sales strategy in your Internet business is the smartest decision you can make.
If someone tells you that the email marketing list is not necessary or if it is ineffective.
Ignore him, the most likely thing is that he wants to sell you a promotional marketing course with a direct link.
I am not saying that you cannot make money with this strategy, you can earn a good sum month after month, if you learn to execute the strategy correctly.
But the point is that if you had oriented all your campaigns to capture people’s emails and sell them through an email marketing sequence.
Your income would have doubled or maybe tripled today.
This is the simple reason how important it is to build a good subscriber list for quality email marketing.
What is quality email marketing and why is it so lucrative.
So far we have talked about how beneficial email marketing is, but we have not said how to achieve a good quality of marketing, without falling into the temptation of overwhelming our subscribers with offers, trying to empty their pockets.
No, that is not correct, we must not become mercenaries of marketing.
The first thing you must understand is that your subscriber is a person of flesh and blood, has needs and wants to satisfy them in some way.
Therefore, you need to be empathetic and think about how you can really help him.
Email marketing allows you to do this in a personal and direct way.
For example, if a person visits my website and finds the exact information they are looking for.
That visit has a good chance of becoming a subscriber to my list, highly interested in the information that I can provide.
Once he becomes part of my private community, the next step is to continue educating him, for this you can use the newsletters where you give him more valuable information.
This is the right way to convert a subscriber into a customer to whom you will always be able to sell, because they trust you.
One mistake they make very often is trying to make a sale as quickly as possible.
From the first moment they reveal their intention of wanting to put their hand in the client’s pocket.
This is counterproductive, because, you scare the client, you make him think that you only want to take advantage of him.
The first step is to get to know you.
Nobody buys from a stranger and less from someone they see for the first time.
It is very important to make a good impression from the first moment.
This is achieved by being generous and always trying to teach without hiding information.
I remember on more than one occasion having received an e-mail, where they told you that they were going to teach you to do x things, but they never told you how to do it, in order to try to sell you something
That is the old marketing, today we have learned that the more we deliver, the more we receive.
The second step is to earn their trust.
Just because they know you does not mean that you have already earned their trust.
Concentrate on helping him, if he asks you something, answer him truthfully and in a timely manner.
Maintain a frequency of sending information
From time to time give him a gift that he perceives as valuable.
It can be a report, an e-mail sequence, a video where you teach a strategy to earn money.
Quality information opens floodgates of trust, and don’t worry about how much you give, I assure you that in the long term, the harvest will be great.
Strategies to capture email and start making money with email marketing.
The creativity to carry out this objective is fundamental, the truth is, that regardless of the way you do it, you must do it well, you must always deliver in exchange, what that person is looking for, otherwise you will be creating a list of poor quality and little responsive.
Strategy 1. Strategy to capture blog emails
If you have a website or you plan to create a blog , my advice is that you start from day one applying this strategy to create your email list for marketing.
The first thing you should do is add a capture form, so that the visits to your blog are registered.
A blog is an excellent tool for attracting traffic interested in your topic, building your email marketing list.
If you are interested in delving deeper into this topic, you can do so by accessing:
How to do email marketing to sell PLR digital products
Strategy 2. Strategy with pop under.
This strategy is very effective especially when the visitor closes your page, at that moment, a pop-up window opens where you can convince him to leave his email and name in exchange for a gift, it can be a video where you show him in detail , that which made him open your article.
This is getting your data through an incentive or bribe. Don’t forget that this piece of content has to be of very high quality.
Remember that your goal is to get a client and for this, you must make a good impression and earn their trust from the first moment.
Strategy 3. Use a Capture Page with a Lead Magnet to Build Your Online Email Marketing List
First we are going to define what is a capture page or lanfing page.
It is very simple, it is a very simple web page whose only objective is to get the visitor to leave their name and email.
There are several ways to make your capture page and there are many tools to generate this type of web page.
However, I am going to simplify the process, I am going to show you a very simple way using the MailerLite e-mail marketing tool, that you will be able to use 100% free to create your lists and make your follow-up emails, usually at This is called a sales funnel.
You just have to create a MailerLite account and watch the video tutorial where I show you how to create your email capture page.https://www.youtube.com/embed/xpaqano-g7g?feature=oembed
The good thing about this software, apart from being free to start, and it allows you 1000 subscribers and send 12000 emails, that everything is integrated in the same program.
You make your capture page, you name the group where you are going to collect the data and that’s it.
You already have your system created.
However, it is necessary that you deliver something of value so that your visitors are encouraged to leave their data.
Depending on the topic of your list, it will be the lead magnet that you are going to give change of the data.
Surely you are saying, everything sounds very nice, but where am I going to get an e-book if I don’t know how to make one.
THE SOLUTION IS PLR PRODUCTS
I’m going to show you 2 pages, where you can download quality plr products.
You look for one that is in accordance with the theme of your niche, download it and translate it.
Plr products are private label licensed digital products.
What does this mean, that you can translate them, modify them, put your name, and so on.
What I suggest is that you read what are the rights that they grant you.
This is important, to do the right thing.
Here are two excellent sites where you can download quality PLR products.
The first is plrfreeonline.com , this site for registering gives you 2 high quality Gold products for free, and you can also access 200 that are free to download.
The second site is plr.me.com .
You can create an account completely free and every month they give you 2 gift credits, so you can download 2 quality products.
Be careful, the credits are not accumulative and if you do not use them you lose them.
Well, once you have everything ready, you need to start driving traffic to your capture page.
You would like to learn more strategies to earn money online with plr products. Click this link
STRATEGIES TO GET THEM TO VISIT YOUR CAPTURE PAGE
To generate traffic, you have two ways to do it.
PAYMENT TRAFFIC STRATEGIES
With paid traffic using the platforms of Google AdWords, Facebook Ads, Instagram, Youtube ads. Bing, media buys, and so on.
But if you don’t have a budget, you can go the traffic h and organic way.
SOME STRATEGIES WITH FREE TRAFFIC.
The option or strategy that gives results faster is to start with a YouTube channel, of the niche you want to develop, and upload videos that provide good answers and solutions.
Along with the previous alternative, I advise you to start developing a blog on the theme of your niche.
Why do I recommend that you do it, it is very simple, because each video, you can also publish it on your blog as written content.
Also, you can embed your video in your content, making it more interesting.
Articles that have videos are positioned much faster, because people love to consume the information in video format
If the video is more or less long, that increases the retention time on your blog and Google positions it higher, in the first places.
FACEBOOK AN EXCELLENT SOURCE OF TRAFFIC.
Another option is to make a profile on Facebook if you do not have it and make a page of the subject in question.
You must publish quality content and you are sure to get many likes and many followers.
Another way is to make a profile on Instagram related to the topic you are exploiting and in the profile data put the link to your capture page.
Well, I hope this content has helped you in your professional development as an Internet entrepreneur.
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Thank you very much for visiting my blog, and I hope to see you successful.
Nestor Beltrán V. Author of Blog and Money.
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