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A smile for your craving, the new Maruchan campaign by Archer Troy

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A smile for your craving, the new Maruchan campaign by Archer Troy

The new campaign for the Maruchan brand

The number 1 independent agency in Mexico has managed to prepare and serve a new institutional campaign for its client Maruchan and no product was left off the table: Vasito, Ramen, Yakisoba, Ottima and Bowl, all united under the concept of: LA SONRISA OF MY CRAVING. This is the first of three audiovisual pieces that make up the campaign. Fresh and fun materials with different advertising materials for TV, POP, OOH and Digital.

Mexicans love Maruchan; It is perhaps one of the most recognized brands by everyone and its products are very popular. For this reason,
they take advantage of any occasion and place to enjoy and satisfy that craving with family, alone or with friends.

Because from the moment we take an Instant lunch from the pantry, heat a yakisoba in the oven, uncover an ottima on the table
, see the warm smoke coming out of a ramen and take a delicious bite out of a bowl, a smile is drawn. automatically in our face, because we know that what is coming is the immediate satisfaction of a craving full of flavor. And that is precisely what this campaign shows, everyday situations and moments full of smiles, thanks to a Maruchan.

If you see it, don’t miss it, let yourself be tempted by this great work by Archer Troy and smile, because a Maruchan is waiting for you to satisfy that craving.

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https://youtube.com/watch?v=FOMmLa0OYL4%3Fsi%3DJyF4_vuiFi5NvsmU

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