This is a topic that I have already explained to you in other articles, however, it is imperative that today I teach you how to write an extraordinarily effective email that sells unbridled.
Email marketing is an edge of digital marketing , and it is the most effective way to sell, many believe that email marketing is dead, but the truth is that today as yesterday, it is the best way to sell and grow your business .
The incredible thing about this method is that once you learn how to structure it, you don’t forget any more, because after seeing the results you apply it over and over again until it finally becomes easy for you like riding a bicycle.
Surely you think that I went crazy assuring such a statement, but it is not like that.
This is one of the best methods of how to write a high impact email to boost your sales.
One of the paradoxes of the human being is clinging to what you know how to do, but it does not give you the results you want.
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Me, you and everyone in general tend to have this behavior.
When they ask us:
Why do you do it like that?
The answer is “I’m used to doing it like this, that’s how they taught me”
Sometimes we act like monkeys and we cling to our ways and we don’t give ourselves a chance to move forward.
Do you know how a monkey is caught?
On one occasion when a person tried to teach me a new method of doing a task and I refused to learn, because I had always done it my way.
I relate the following.
Nestor. Do you know how a monkey is caught?
The truth is that I started to think, and well, it came to my mind that it could be with a net, or a trap, or shooting a dart with anesthesia.
But such a surprise he gave me when he told me that with a banana or with food and a hole in a tree where only the outstretched hand of the monkey could enter.
Once the monkey reaches in, catches the banana, all you have to do is go and take the monkey.
The monkey does not let go of the banana, therefore it cannot escape.
That’s what you’re doing, he told me.https://www.youtube.com/embed/AORjR8vLUuo?feature=oembedVideo of how a monkey is caught.
Your method is the banana and you have it so trapped in you that it prevents you from assimilating another way that is going to double or triple your income.
Do not be offended by this, it happens to all of us and the reason is that it is difficult for us to change the information we have on our hard drive for another of better quality.
How to apply the “Pastor Method” to write an irresistibly seller email.
This reminds me of a nursery rhyme by a TV character called Pin Pon.
He taught children many useful things, and his song always began with “Method, method, all you need is a method.”
Boy, was he right, a well implemented method, in this case how to write an email, that has all the necessary ingredients to impress the reader.
It is synonymous with success.
It is not enough to show him a product to give it the characteristics and then ask him to buy it.
Usually, most people do this and then wonder what I have done wrong, because I am not selling.
Very simple, you wrote an informative email, you did not deliver a value proposition, you did not excite your client, your client did not find value in your product.
The product itself has no value, what if it has value is what that product can do for you.
If this method seems very advanced and you want to see a simpler technique on how to write an email, click on this link .
The 80-20 rule
What I am going to teach you is not related to the method of how to write a marketing email, but it does have a lot to do with maintaining balance in your sales process.
It is very important that you always maintain this relationship: 80% content emails, 20% sales emails.
If you send only content emails and rarely a sales one, your audience will get used to free and will not buy from you.
On the contrary, if you only send sales emails, your audience will get bored and stop opening your emails, you will have literally burned your list.
This ratio keeps your list healthy and your audience will start buying from you out of a sense of reciprocity.
P – means “Problem” and how to use this strategy to sell with an email
You don’t sell a product, you sell the solution to a problem with the product.
That is why you must make a list of all the problems that person wants to solve and choose one to start writing your email.
Suppose you are selling a book that teaches how to lose 7 pounds before marriage or a book that teaches you persuasive selling techniques to earn massive amounts of money .
The problem here is the overweight of a bride who wants to look slim and beautiful on the wedding day.
Then you should start your email by posing this problem.
We will do this from the beginning with the headline that for me is the element to which you should pay more attention and time because this small piece of text will depend on whether or not they open your e-mail.
I explain the technique of how to write eye-catching headlines and salespeople in another article on this blog. You can click on the active link to read it.
You can start your email with a question, or with a reflection about it.
Let’s look at an example using a reflection.
I know how important it is for a woman to be beautiful and look good on her wedding day, but I also know the state of anxiety that this important event produces.
It is not for less, we do not get married every day and it is not a sport to do it.
I remember those days before my marriage, how nervous my beloved wife was today, because of this, she gained a few kilos as a result of anxiety.
If you are still reading it is likely that you feel identified with this.
A- Increase, enlarge the problem, play with the pain points.
Remember that the important thing is not to sell to sell, the objective is to help the person make a decision and for this we enlarge the problem and appeal to the pain points.
Continuing with the example.
You are worried because your wedding is coming up and you have not been able to lose weight.
You feel that the days pass and the time to go to the altar is approaching and you have not been able to lose a single gram.
You are going to wait for the last moment to make a decision and take action, when there is no longer a remedy.
Think of that feeling of guilt that you will have and the annoyance of listening to your conscience reproaching your indecision.
If you look at it, you have already managed to enlarge the problem
S-story. How to create a good story to sell in a marketing email.
This technique is great because what it produces is a reminder effect, it is an associative effect, but the effective thing is that the person will remember the story and immediately associate it with the problem.
Stories are an effective and surprising way to transform a bland and uninteresting tale into a dynamic and entertaining tale.
The secret of this technique is to make the person feel that they are talking to him in a personal way.
That is why it is recommended to write in a more informal style from your to you.
T-testimony
Testimonials are a very powerful social validation tool.
However, we must use it truthfully and not fall into fraud, with false testimonies.
If you can give your own testimony that would be great.
However, it cannot always and will depend on the product you are selling.
If it is a book to lose weight where they teach you a strategy to lose those extra kilos, and you tried the method with good results, you can add your testimony.
Testimonials are powerful, but you have to be cautious when posting third-party testimonials.
My recommendation is that you contact the authors of the product and request a testimonial.
Another thing you can do is search for information on Google, reviews, opinions, and so on.
The goal is to be sure of the product you are selling.
How to create an irresistible offer to write a winning sales email
Every day the media bombard us with offers.
We poor mortals do not realize that this way of selling is similar to when one goes fishing.
It is exactly what we do with the fish, we tempt them with baits, if one of those tasty offers does not work, we put another more attractive one.
Until a single bite swallows it.
It is exactly the right thing to do.
The affiliates who sell the most are those who not only sell the product, they also give additional bonuses.
They create an irresistible offer and for this they add valuable bonuses such as the product that is for sale.
This you have to do always, in every email you send. In those emails where you share useful information, you should also apply this.
You should encourage them to click to go to an article on your blog.
Tell them what they will find, a video with the strategy.
A report with a mini video course, which can only be accessed if you download the book where the links are.
All your content should be focused on achieving something that benefits you.
In non-sales emails, the goal may be to drive traffic to your blog.
The embedded videos, increase the retention time and get a conversion from some cpa offer.
In short, the idea is that you use everything with the aim of improving your marketing in a natural way, without becoming an obsessive and invasive salesperson.
R-answer.
We all expect an answer when we ask a question whatever it is.
The answer can be an action, a word, a reflection.
If we do not ask, it is impossible to have the information we need, or to resolve a question.
It is for this reason that the icing on the cake is to make a call to action.
A call to action is essential to help the client make a decision, you must make the task as easy as possible.
Don’t beat around the bush, take him straight to the purchase page, utilize the scarcity and appeal to his dreams and needs by touching his pain points.
Postscript
If you did not manage to close the sale in the reply.
He makes one last attempt at the postscript.
Here what you should do is make a summary, integrating in a few words the increased problem, remembering the history, testimonials, offers and a closing with a call to action.
I hope that this method of how to write an email to sell will help you and you carry it out because it will really help you in an incredible way.
Although many say that email marketing is out of date.
The truth is that to date there is no way to generate more effective and efficient income and that is why it is so important that you learn how to write an email that helps you sell more.
Not surprisingly, email is and will continue to be the marketers’ favorite way to sell.
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A hug and much success.
