- 05/30/2024
- Chart of the day , Today in marketing
- Jennifer Sanchez Dimas
Nowadays there are endless computer brands available on the market and that is why the question arises: Which are the most famous in the United States?
In the competitive personal computer market in the United States, consumers have a wide range of options at their disposal. A recent survey by Statista Consumer Insights reveals that three brands stand out above the rest in terms of popularity: Dell, HP and Apple.
Thus, Statista data showed that Dell, a company founded in Austin, Texas four decades ago, dominates the desktop PC market. 29% of respondents who own a desktop computer opted for a Dell PC.
While HP follows closely with 27%, although Apple, better known for its mobile devices and laptops, is in third place with a 23% share in the desktop computer segment.playvolume
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Thus, in terms of laptops, Apple is positioned in second place with 28% of respondents choosing its products. However, HP leads this category with approximately a third of participants stating that they own a laptop from this brand. Dell, for its part, is used by 24% of respondents in the laptop category.
The general picture indicates that 39% of surveyed households have at least one desktop computer, while 68% have a laptop. This contrast underscores American consumers’ preference for the mobility and convenience that laptops offer.
After a notable increase in laptop and desktop sales during the pandemic in 2020 and 2021, shipments fell to fewer than 250 million units in 2023, according to Gartner . This is the lowest level of the market since 2006. It is expected that the introduction of laptops with “AI-first” technology by companies such as Dell and Microsoft could boost sales in 2024. However, the influence of macroeconomic factors and The expected increase in component prices raises uncertainties about whether this new enthusiasm will be enough to reverse the downward trend in the market.
Thus, while Dell, HP and Apple continue to lead the computer market in the United States, the industry faces significant challenges that could redefine competitive dynamics in the coming years.
